Why Your Small Business Needs A Responsive Website Design.

Mon, 09/23/2019 - 10:45 -- Becca
Responsive website design

Today, mobile surfs more than 60% of the internet. If you don’t have a responsive website - then you are losing your business.  To capacitate your web pages to look good and load faster on all types of devices, you need to have a responsive website design.

The web is not only limited to the desktop. According to Statista, there will be over 2.9 billion smartphone users by the end of 2019.  With the “ever-increasing” number of smartphone users daily, more and more people are browsing the internet solely via smartphones. Yes, more than 60% of searches online now come from a mobile device.

So why all the fuss about responsive design? Websites with responsive design are developed to automatically adjust to any screen size, offering website visitors an optimal viewing experience no matter what device they are using. Here are some of the most important reasons to consider making the switch.

1. Great user experience is a must.

As per Google’s Think Insights about Smartphones and Tablets, if any visitor arrives on your webpage making use of his/her mobile device and doesn’t get what he/she is looking for, this type of complexity or technical drawback of your website will frustrate that user for sure.

As a result, there is a 71% strong possibility the user will leave your website without delay. On the other hand, if the users are able to easily find what they are searching on your website, there is a 59% strong possibility they will show interest in your products and services.

2. Responsive websites load faster.

Slow and steady doesn’t always win the race. Internet users, especially those on mobile devices who are often on the go, like to get their information quickly. Responsive websites generally load much faster than a desktop website loading on a mobile device. The longer your potential visitor has to wait to access your website, the higher the likelihood that they will look elsewhere. Curious about your site’s speed? Check out it in PageSpeed Insights tool from Google to see how your website ranks for mobile and desktop.

3. Social media and blogs encourage mobile use.

According to the latest research, more than 60% of social media surveys now take place on wireless devices like mobiles & tablets. If you are making use of these new-age methodologies to drive enhanced traffic to your website, then make sure that the website is equipped with responsive properties and works finely on all platforms such as smartphones and tablets.

In the absence of responsive properties, your visitors and potential buyers are likely to get disappointed and chances are they may visit the site of one of your closest competitors.

4. Websites which are not responsive can have a bad reputation

In another recently accomplished study, it has also been noted that around 50% of customers show their utter frustration after landing on the websites which are not tablet and mobile-friendly. That same large percentage clearly indicates that if a website doesn’t work finely on smart devices and tablets, the visitors feel like the organization doesn’t take proper care about their venture.

Additionally, more than 40% visitors feel their valuable time is wasted, and around 50% give a clear indication that an inferior online experience makes them less appropriate and suitable to take up any business with a company. 

Google is always looking for ways to improve the user experience (i.e. make more money), it favors mobile sites over static sites due to the improved user experience and faster loading times that mobile-friendly sites provide.

5. Responsive websites do a better job in converting visitors into customers.

According to some pieces of factual information that have come out in recent research conducted by Google, a whopping 72% customers are of the view that they would definitely like to return to the website which offers an excellent mobile-friendly experience.

Not only this much, they would like to recommend this type of websites to their friends and colleagues also. This way, it is almost confirmed that a website which is responsive offers a stronger opportunity to convert common visitors into potential customers.

6. Responsive adjusts to future devices.

ne of the enormous advantages of responsive design is that the size of the website layout is planned dependent on screen size, not the device. This implies regardless of what size screen somebody is seeing your site; it will be visible properly for that screen size.


The proof is in the above data. Having a responsive business website makes business sense. In the digital world, things move fast.

No longer can companies who wish to succeed online be stagnant with decision making. Your company has to be proactive in its approach to provide customers the best experience possible.   Rest assured if they don’t get that experience from you, I’m sure one of your competitors will be willing to.

Don’t wait until all of your competitors have implemented a responsive website design. Have your small business on the forefront of responsive and not only provide a great experience, but also benefit with better organic rankings, more mobile traffic, and ultimately more revenue. Please contact us for more information and look at our portfolios.