Search Engine Optimisation is one of the techniques used to improve traffic to a website. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. and it includes optimized titles and snippets, search-friendly URL structures, friendly navigation, user sitemaps, internal links, text formatting, user-friendly 404 pages, accelerated pages in terms of loading, mobile-optimized pages, high-quality fresh content, image optimization, external links to relevant sites (not broken) etc.
Off-page SEO refers to optimization activities you can do outside the boundaries of your website. Anything taking place outside of your website and contributing to your ranking is considered off-site SEO: social media marketing, influencer marketing, mentions (direct or indirect), guest blogging, so on, so forth.
By deploying better off-page SEO techniques means you are trying to prove to your readers and search engines that your site is trustworthy, authentic, relevant, and could very well be popular in your industry, other benifits like increase in rankings, increase in PageRank, more exposure.
Let’s get to the ultimate off-page SEO techniques checklist and learn some lessons.
Link building is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity. Link building should be about quality, not quantity. If you try to ‘trick’ search engines by building artificial links, you are more likely to get a penalty rather than an increase in rankings.
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages.
If you’re not very good at writing content for your blog, then you could always hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
Engage in Social Media
Social Networking is bigger than ever these days, If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Find forums online that are related to your sites and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that position. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to suitable directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
Answer the Questions
One of the best ways you can get high traffic is from question and answer websites. Join high question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites
Off page SEO is NOT just about backlinks as most people think. It involves in your overall website trust, authority, social signals and many other things. This off page SEO techniques guide is written to discuss some of the crucial factors that can improve your overall website authority on Google search. Don’t just rely upon on page SEO if you want higher rankings. Whenever you publish a new post, make sure to follow the off page SEO techniques mentioned here.
Last but not least, avoid playing with fire and practice black hat off-page SEO techniques. You can turn both search engines, visitors, and subscribers to enemies. You can get penalties from Google, get blocked by visitors, or blacklisted by subscribers. And nobody wants that.