Digital Marketing Services
of eMUNICATIONS

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Digital Marketing Services

Web Design, Development, CMS, SEO, Social Media & More

Our staff has over 50 years combined experience in website design and web application development, giving us the know-how to develop websites that fit you and your client's every need. We can build anything from a simple informational website to an elaborate social network. We pride ourselves on creating websites with the most up-to-date technology, features and designs.

eMUNICATIONS creates websites that:
  • Make complex systems manageable through simple processes.
  • Compel the visitor to respond to your value proposition.
  • Provide eCommerce / online stores with customized check-outs and user experiences.
  • Provide online services for potential and existing customers like, scheduling appointments, catalog lookup and more.
  • Automate your work-flow / organization processes from marketing to sales to customer support.
  • Make a good first impression, and a second, and a third...
  • Provide structured membership management with detailed self-service accounts.
  • Manage and distribute catered newsletters with custom messages and timely information collected from your website.
 

Making the transition from brick and mortar to e-business can be fraught with dangers, chief among them are the myriad of new technical services required to operate on the internet and mobile platforms. For instance, the first step in mobile app development begins with the choice of platform. That choice determines the approach used and the capabilities available to you. And there may be features or limitations that you may not even be aware of. It can be a dizzying array of confusing options, and we can help you to clear it up.

With desktop application development, there are hundreds of ways to get the job done. From the choice of a UI, to strategies for best performance. Don’t settle for the “path of least resistance” product, work with a team that tries to understand your work-flow needs and design accordingly.

You know your business, and you know what works; don’t be forced to adapt to what’s out there, make it adapt to you. If you find that the “off the shelf” doesn’t meet your needs, contact us to find out how we can close the gap between what you have and what you need. Each platform comes with its own challenges and concerns, don’t get stuck catching up when you can get it right the first time by partnering with a competent and proven website developer in Houston.

Our Diverse Abilities

Whenever possible, we leverage existing open sourced solutions to provide application functionality. However, when we find ourselves requiring extension of what is available we strictly adhere to best practices and ensure that our work will be secure, stable and further extensible. This commitment to standards and open source, saves time for both our clients and ourselves and that translates to lower total cost of ownership and fewer headaches. If you need greater flexibility and/or performance than a CMS can provide, contact us to find out how we can turn your needs into a reality.

Recent eMUNICATIONS' projects have included:
  • iPhone application development with submission to the Apple Store
  • Android phone application development and submission to Android Market
  • Integration of very large ERP inventory to SAP order management systems
  • Mobile interface to internal workflow process manager
  • .NET applications providing web services as “glue” between different technologies
  • Legacy CRM system integration and migration
  • Legacy ERP inventory migration
  • Dynamic third party data integration
 
A content management system ( CMS ) is a set of programming files implemented on a website to allow permissions-based, tiered access for management of the content of the website by multiple users via a WYSIWYG editing system. Open source content management systems abound in website development and have many advantages over proprietary content management systems (i.e. you have a choice of developers, the code is transportable to another developer, no copyright issues, etc.).

 

 

  • Quick development gets your website project online faster and costs less.
  • Many features and functionalities are already built into the content management system. No need to write or re-write code.
  • A Proprietary CMS is owned by it's author and can not be transferred to you should you try to move to another website development company.
  • Custom coded websites can be very complicated and only understood by the original author.
  • Open source content management systems can be customized should existing modules not fit your needs.

 

You may have heard of such terms at Drupal, Wordpress, Joomla, Xoops and many other content management systems. Each has its strengths and weaknesses and depending on your project goals one is right for you. Here is a good article comparing Drupal vs Joomla vs WordPress. eMUNICATIONS has experience in many content management systems and can help you choose the one that is right for your project. eMUNICATIONS can program several content management systems including Drupal, Joomla, WordPress, Xoops and some lesser-known content management systems. We can also custom code a website in PHP and MySQL should an open source CMS not work for you.

 

Included in eMUNICATIONS' standard website development package is basic search engine optimization prior to website launch. We have a standard set of procedures, tricks and tools that we apply to your website optimization. These on-page search optimization efforts are usually enough to get a small geographical business say, a Houston area delivery service or Houston limosine service, on the first page of most search engines. However, in competitive search engine spaces like, Sugar Land realtors or, Fort Bend lawyers or, high-volume consumer product sales firm with a national target market, it is necessary to enhance your search optimization efforts. eMUNICATIONS offers services in both search engine optimization and search engine marketing.

Search engine optimization, or SEO, is necessary for today's business websites. And it should be! After all, you could have a terrific website (and you will when eMUNICATIONS is finished with it!) but, if no one can find it, it isn't much good to you. Optimizing a website for search engines is both art and science. We work with you to determine the keyword groups that are appropriate for your business to find potential clients. We keep you informed about the process and explain every step of this sometimes arcane practice of search engine optimization. Give us a call, we guarantee you will know more about optimizing your website for search engines than you did before we talked.

Search engine marketing or SEM is a quick way to get your website seen on search engines. You know how Google makes all that money – paid search or, pay-per-click advertising. You write your own advertisement. You bid on each keyword or key phrase for positioning of your advertisement. You pay only when a searcher clicks on your advertisement. This brings to your website a person that is already interested in your products or services. eMUNICATIONS would be happy to show you how to set up and manage your own search engine marketing campaign or, we'll set it up and manage it for you.

 

Wikipedia defines Social Media as this, "Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[2] Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.[3]"

What does this mean to your organization? It depends. Social Media really works best for consumer products and services companies. This is because social media is most often about people and their personal lives, preferences and likes. Many companies think they need to participate in social media – this is simply not true. If you are not selling a consumer oritented product or service, don't bother. If you are, then you want to be on the social media channels but, not necessarily all of them.

A second consideration is the time it takes to participate in social media channels. If you are going to post to a Facebook page, you need to do it at least once or twice a week, consistently. More frequent postings are required if you use something like Twitter. Third, be prepared for public comments that you may not like or agree with.

Here are a few published case studies:
  • http://ads.ak.facebook.com/ads/FacebookAds/Einstein_CaseStudy.pdf
  • http://www.casestudiesonline.com/riceuniversity_bakery (Note that there are many more on this site)

Don’t make the mistake of sitting at the sidelines while new technology is changing the world around you. Contact us and we’ll discuss how you can best market your company.

 

Geographical directories have proliferated rapdle acress the Internet particulary in smart phone usage. In addition to providing a summary of your business and contact information, these sites are being used to post reviews of your products and services, support and customer service. Are you aware of what is on these geographical directories? Are they providing correct contact information? Are there multiple listiings causing confusion amoung your customers and potential customers. What about those reviews? Are they accurate? Should you address them? What are your customers saying about you?

eMUNICATIONS has a great new tool for looking up your business on over 50 geograhpical directies so that you can review them for accuarcy. But, what is even more important our tool can quckly and easily submit corrections to these local directories saving you days of work contacting each one, submitting corrections suppressing multiple incorrect entries and monitoring the reviews. This is quite simply one of the most efficient inexpensive ways to monitor your business listing on local geographical directories. Click here to scan for your company right now and see the number of errors you probably did not even know existed.

 

Here are a few published case studies:
  • http://ads.ak.facebook.com/ads/FacebookAds/Einstein_CaseStudy.pdf
  • http://www.casestudiesonline.com/riceuniversity_bakery (Note that there are many more on this site)

Don’t make the mistake of sitting at the sidelines while new technology is changing the world around you. Contact us and we’ll discuss how you can best market your company.

 

Business identity packages (logo, business cards, letterhead, brochures) is the traditional way to express the value of your organization. Additionally, these advertising collateral items announce the contact points for your organization, phone, fax, address and website. So often businesses neglect to put their domain name on their business cards, letterhead, brochures, trade show graphics and promotional products.

Is your identity consistent across all mediums? Do they lead potential clients to contact you? We will coordinate your print materials with your website and save you time and money.

  • Tradeshow Booths and Tradeshow Exhibits
  • Billboard Design / Outdoor Advertising
  • Brochures / Flyers / Handouts
  • Letterhead / Stationary
  • Business Card Design
  • Postcards
  • Logo Desgin
 

Why Choose eMUNICATIONS

Our Competitive Advantage Is Your Competitive Advantage

Our Competitive Advantage

eMUNICATIONS was started by a business man, not a programmer or designer. With more than 25 years experience in banking, real estate, new business development, sales and marketing, our management understands business. We don't just put up some code and pretty pictures. eMUNICATIONS works with you to promote your business with the correct presentation of your products and services, the right amount of website functionality and features and work with you to take full advantage of Internet technologies to advance your brand.

Experience

Internet technologies have grown very complex. One person can not know everything or have all the skills to prepare a well-functioning website that services your existing clients, potential clients and employees. It takes a team. eMUNICATIONS has built that team of diverse Internet specialists. We can service all of your needs from email marketing to brand enhancement. From website applications to smart phone applications. From business identity packages (logos, business cards, brochures, etc.) to gorgeous website designs that make you look consistent, professional and capable.

Fast Facts About eMUNICATIONS

When was eMUNICATIONS formed?

eMUNICATIONS formed as a Texas corporation in May of 1999 though it did not start operations until 2002.

How many employees does eMUNICATIONS have?

eMUNICATIONS started with one employee. It had seven employees at one time but, currently there is a core group of five, a graphic designer, two programmers, a server administrator and a guy that does everything else.

Does eMUNICATIONS host websites?

We do not hold ourselves out as a hosting company but, we do provide excellent hosting services for our website design and development clients. We found a long time ago that we can provide better customer support if the customers has one point of contact for their website, email, ftp, etc. needs.

What technologies does eMUNICATIONS use?

This is a long list but, we are experts in PHP/MySQL, javascript, jquery, html, the content management systems, Drupal and Wordpress. Server software - Apache, Linux and CPanel. eCommerce packages - Drupal Commerce, Magento, OpenCart and UberCart. Graphic designing on Photoshop and Illustrator. Layout and theming packages Zen, Bootstrap and Cherry.