eMUNICATIONS promotes a web-centric approach to business development and marketing. You have a variety of collateral (brochures, business cards, ads, etc.) in circulation but, none can be as current, informative or compelling as a well designed website. If you are going to be web-centric, you had better have a good website.

Planning is the key. It is important to establish your goals, purpose and message of your website and integrate that into your brand. If you have not established your brand or, it is tired or, your business has changed and you need to change or re-establish your brand, now is the time to plan more than your website.

Strategy
As a business person you are no stranger to strategizing and planning. Beginning, updating or extending your Internet presence is no different. A large part of your time and expense should be spent up-front strategizing. If you do so, the whole project will go smoother, more efficient and in the long run cost less. This is where eMUNICATIONS excels. We know business and we know how to plan and manage your branding efforts. We've been doing it for 25 years!

Domain Name
The domain name is your website address. For example, you are currently at www.emunications.com. Your domain name can be your company name, product or service description, a combination of these or something completely different and memorable – an example is Amazon.com or Google.com. Don't take this decision lightly, your search rankings, branding and customer experience will begin with your website address. Contact us to discuss appropriate domain names and to register your domain names for your business.

Design & Feature Sets
Design is very important. The design of your website will provide the first impression of your business to potential customers. Is it plain? Uninformative? Complicated? Ugly? You are setting expectations with that first impression.

Is your website easy to use and navigate? Frustrated visitors will leave with a click of a button and perhaps will find your competitors website. It is important to avoid lots of pages, menu choices or buried links. This makes finding information difficult and time-consuming.

Your website feature set is the services or functionality you provide your clients and potential clients on your website. Do you display products and services? Do you provide the ability to check inventory or purchase online? Do you offer scheduling of your services? Do you provide industry news or papers? A robust feature set will draw potential customers and keep your existing customers returning to your website and extend your brand in their mind.

Finally, your design and feature set should be driven by a primary purpose – compel the customer to contact you. You and your personnel are the best representatives of your products and services. Your personal touch is always the best approach to close a sale. Contact Us, we'll prove it!

Content
Your website content should be informative, complete, current, succinct and search friendly. Explain your products or services, your advantage over competing products or services and how to implement the acquisition. You have no doubt noticed many styles in content presentation – bullet points, long pages of text (such as this one), multiples of short pages of text, etc. There are reasons for these varying content presentations. If you have a web designer now, ask them why and which presentation will work best for your plans. If they can not answer, contact us, we'll tell you why.

Search
Can your website be found? Are you sure? The Internet is competitive. One area of fierce competition is in search engine placement. Search engine optimization is a science and an art. eMUNICATIONS is very good at it. There are many considerations and trade-offs in website design, content, programming and performance to accomplish a good search ranking. You need a web design and programming consultant who can guide you through these trade-offs to make the optimum decisions. Contact us for examples of our search engine ranking successes or, for suggestions on how to improve your search positions.

Hosting
eMUNICATIONS is not a Sugar Land or Fort Bend web hosting company. We do however, provide outstanding web hosting services to our clients. We provide the necessary server space for your website without limitations. We provide the necessary email accounts with your website name in the email address such as, john@johnswebsite.com not an unprofessional email address such as, johnsbusiness@houston.rr.com. We provide email features such as web-based email and POP email and virus and spam filtering. Our web hosting clients also receive graphical traffic analysis reports updated daily and nightly backups of databases and other important information. All this for a web hosting price that is unbeatable in Sugar Land or Fort Bend County.

Promotion
Your website is your second best selling tool. You and your staff the best. However, unlike you or your staff, your website is available 24/7, from anywhere in the world. It is current, informative and compelling. You need to put your website address on everything. At a minimum your website address should be everywhere you telephone number is. Links are important as well. You should strive to encourage other websites to link to your website. There are several advantages to these links. Contact us, we'll explain.